May 2013
18 posts
9 tags
Relationships with brands
One of the greatest things a brand can hope for from a consumer relationship is devotion and admiration. This translates into active participation in the form of not just purchasing, but advocating. Take IKEA Hackers for example. It has become a thriving online community where people share ideas about how to use IKEA products in creative and innovative ways.
But relationships can be scary, even...
6 tags
5 tags
5 tags
5 tags
Loving this OREO video
I absolutely love ad campaigns—like this OREO cookie video—that create a feeling of good will.
Back story: I grew up eating OREO cookies (and Salerno butter cookies and countless girl scout cookies…) when I lived in the U.S. And I was very happy when I moved to Sweden two years ago and found OREOs at the local grocery store. It wasn’t until I became an expat that I...
6 tags
“The consumer is like the curator of his own life.
-Lidewij Edelkoot”
5 tags
5 tags
Watchsnbblog:
On a train journey recently I watched the teenage boy sat next to me reacting to a text message conversation. He would smile and blush, hold the phone tight, close his eyes, breathe out and then type a reply. And then he would wait. Noticeably. His whole body a mess of anxiety. The twitch reflex to check his phone - ‘why isn’t there a reply yet?’ hung in the air between his eyes and...
6 tags
Who is Really Famous? →
No one’s really famous unless our moms know who they are.
9 tags
5 tags
Watch(via Cooking with insects: a minibeast maxifeast - video)
Those meatballs we love so much might not be on the menu in the decades to come. Many consider a diet reliant on meat to be unsustainable, but will we ever see cricket soup or roasted wood ants on the menu at IKEA?
8 tags
Freedom Room →
Who better understands how to live in small spaces than a prisoner? A group of Italian designers and researchers have been working with inmates at a high-security prison to teach them design—and the resulting collaboration has been an interesting new model for a low-cost, multifunctional …
5 tags
7 tags
1 tag
“We also undertake commissions, so unless your company does something utterly...”
– Favourite corporate copy of the day, care of Herb Lester. (via rchahn)
5 tags
Toy Stories
“Toy Stories” is a series of portraits by Italian photographer Gabriele Galimberti, featuring children from around the world displaying their favorite toys. Shot over a period of 18 months, the project gives a revealing look into diverse cultures as experienced by kids.
source: http://www.gabrielegalimberti.com/projects/toys-2/
2 tags
8 tags
My archive dive for D&AD
snbblog:
As briefs go, the one from 26 and D&AD has to rank as one of the most pleasurable. The task was simple, take a wander through the Awards archive and write a few words about something beginning with S.
There’s a great selection of work in there, no matter the alphabet, and I was easily distracted by all manner of things that I wasn’t supposed to be looking at. But back at S, and...
April 2013
22 posts
5 tags
4 tags
4 tags
9 tags
“We didn’t start at A because nobody in their right minds starts at A. You should...”
– An excerpt from the answer John Simpson, Chief Editor of the Oxford English Dictionary, gives to the question of how the latest revision began.
Read the rest of the delightful Q&A with the outgoing editor here:...
3 tags
“The more boring a child is, the more the parents, when showing off the child,...”
– Frank Zappa (via snbblog)
4 tags
3 tags
4 tags
5 tags
11 tags
5 tags
7 tags
5 tags
8 tags
Best of IKEA spotting →
Once one becomes even a little familiar with IKEA products, it’s damn near impossible not to spot them everywhere. Apartment Therapy has compiled a slide show of their favorite “IKEA Spottings” from 2012 house tours.
Have a gander!
6 tags
4 tags
5 tags
Words&Pictures: More teens opt out of Facebook... →
Here’s an interesting article about teens and social media based on new data from Piper Jaffray (a U.S-based investment bank). The trend indicates that teens would rather be more “invisible” on social media platforms (like SnapChat, which does not build a history or store a profile).
9 tags
Multifunctional furniture
Check out the sofa-table-chairs designed by Julia Kononenko.
5 tags
how many kids made those sneakers? →
This app and browser plug-in offers a stern warning as you contemplate ordering items online that were made by children.
Interesting concept with good intentions. I wonder how large an impact something so simple really can have on something so complex?
5 tags
The naming of people →
For me, one of the most awkward parts of writing something fictional is coming up with character names. So when I stumble upon a fantastic name in real life, it impresses the hell out of me.
Taco Dibbits. How’s that for a name? Mr. Taco is the Director of Collections at the newly restored Rijksmuseum in Amsterdam. Though I don’t know how popular Taco is for a Dutch name, there are only 3 men...
4 tags
March 2013
19 posts
3 tags
5 tags
What the hell's an "ogooglebar"?
The Swedes sure are an inventive bunch. They gave us the safety match, the seat belt and the monkey wrench. All very impressive. But as a lover of language – I’m more impressed with their bevy of new words.
Every year Sweden publishes a list of new words. This year Ogooglebar made the list.
Google was not impressed and it’s now been removed. Spoilsports.
Not to fret. There are...
7 tags
4 tags
"A sack of empathy"
Red Lion in Toronto created this delicious direct marketing for a freelance photographer to use in lieu of business cards.
Check out all the packaging here.
6 tags
Bad Taste Award
This week’s Bad Taste Award goes to the staffers of JWT India who created this ad promoting Ford, or more specifically, promoting how many kidnapped women you can fit in a hatchback.
Is it just me, or does the driver look like Berlusconi?
1 tag
6 tags
6 tags
