June 2012
32 posts
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WatchFunctional and innovative. I wonder if I would knock over everything on the shelf while grabbing a chair.
Designer Orla Reynolds
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No-one cares about you →
A good argument for why brands shouldn’t say “we believe”.
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Copy that copy cat
Rachel’s post reminded me of a quote from director Jim Jarmusch:
“Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from...
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Copy cats
Jeff Brechin rewrote The Hokey Pokey in the style of Shakespeare to win the Washington Post’s weekly Style Invitational. A tid bit:
“…The Hoke, the poke — banish now thy doubt Verily, I say, ‘tis what it’s all about…”
Click here for the complete text.
The challenge the Post put out reminded me of an assignment I got waaaay back in my high school...
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Saul Bass on making money vs. quality work →
“I want to make beautiful things, even if nobody cares.” Saul Bass
Is the desire to make beautiful things a universal human quality? I believe it is, even though it tends to get lost when we “grow up.”
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Pixar writing tips
Pixar story artist Emma Coats tweeted several tips she’s learned from her colleagues. Many, of course, relate directly to writing a specific story, but most relate well to creating in general. I should wear the cone of shame for not following #11.
#11: Putting it on paper lets you start fixing it. If it stays in your head, a perfect idea, you’ll never share it with anyone.
#12: Discount...
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Wimbledon 2012 →
Part of the build up to a special event is how it’s communicated, whether it’s a wedding invitation or ads for Wimbledon it doesn’t matter - it’s all about teasing out as much anticipation as possible.
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Pinterest marketing: 50 Shades of Grey →
Let’s not even get into the writing, these books are huge. So popular that you might argue that it barely matters what marketing strategy the publishers undertake. With that freedom, it’s fun to see the phenomenon itself marketed via Pinterest with a board made up of 50 grey colour swatches, half linked to various editions of the books and half linked to other products inspired by the...
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Watchmelaniraeschultz:
I’m digging this interactive campaign for Clas Ohlson’s new website. It engages the customer with a cathartic activity that most (dare I say all?) enjoy: demolition.
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Edible food packaging →
An estimated 60% of all packaging is for food products, some of it clearly with no benefit to the food, for example, why do cucumbers require plastic wrap when courgettes (similar in shape, size and density) do not?
This invention might just turn out to be the beginning of the end for food packaging. It also appears on the New York Times 32 innovations that will change your tomorrow list, which...
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Made in China →
Or, more appropriately, as this Trendwatching.com article points out: Made better in China. No longer seen as the country that copies and exports to the world, China is producing art, culture, fashion, architecture and communication, plus globally competitive products and services. Check out the demographic/economic stats and expect to see more and more from this creatively energized country.
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I like... →
I’m not a mum, yes I am a dad, but there is something about this site that makes me smile.
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“This is my feeling about jargon.
It’s there to disguise the fact that someone...”
– Dave Trott, frank as ever, on the growth of jargon in our industry.
Read more: http://davetrott.campaignlive.co.uk/2012/05/22/whats-thye-story/#ixzz1xUhhOdve
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Reblog: Your Best Content Strategy is Thought...
futuristlab:
Trends Lab Weekly: Your Best Content Strategy is Thought Leadership
So many people I have spoken to as of late complain about the term “thought leadership.” They are always asking, “what does it really mean and where does it get you?” B2B companies have known about this terminology for almost two decades and it has led to a lot of their content creation. In the B2B space, companies...
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The Future of Ads: Mobile Will Crush Display;... →
Thoughts from The Atlantic magazine on mobile marketing, gaming and the future of advertising. A particularly interesting (global) statistic: “People spend more time consuming media on mobile devices than they do consuming print media, and yet print advertising spending is 25x mobile.”
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What is value for money? →
Something as simple as a pen, but it raises a good question about the value we place on the things that we use daily. For me, it’s a Sharpie, Pentel Sign Pen or BIC cristal biro.
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Simple →
How an organic development can become a new opportunity.
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WatchGraphic designer Frank Chimero at the 2011 Do Lectures talking about how the things we make (such as brand/commercial communications) can be gifts to other people, helping to satiate desires not just arouse them. It’s a lovely perspective, especially when considering the digital possibilities that he talks about. I <3 you Do.
/Sarah
May 2012
43 posts
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