Smörgåsbloggers
All the way from Småland, the collected views, amusements and inspirations of a bunch of copywriters working at IKEA Communications. Here comes the small print: "The posts here are the authors own and are not necessarily the views of IKEA." Hopefully nothing else we put on here will be as boring as that.
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“How can you shift from push marketing to pull marketing and create your own social gravity? With three basic steps: purpose provides the “Why,” platforms offer the “What” and Partners create the “How.”
—Mark Bonchek
