All the way from Småland, the collected views, amusements and inspirations of a bunch of copywriters working at IKEA Communications. Here comes the small print: "The posts here are the authors own and are not necessarily the views of IKEA." Hopefully nothing else we put on here will be as boring as that.
Graphic designer Frank Chimero at the 2011 Do Lectures talking about how the things we make (such as brand/commercial communications) can be gifts to other people, helping to satiate desires not just arouse them. It’s a lovely perspective, especially when considering the digital possibilities that he talks about. I <3 you Do.
/Sarah
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