Smörgåsbloggers
All the way from Småland, the collected views, amusements and inspirations of a bunch of copywriters working at IKEA Communications. Here comes the small print: "The posts here are the authors own and are not necessarily the views of IKEA." Hopefully nothing else we put on here will be as boring as that.
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Thoughts from The Atlantic magazine on mobile marketing, gaming and the future of advertising. A particularly interesting (global) statistic:
“People spend more time consuming media on mobile devices than they do consuming print media, and yet print advertising spending is 25x mobile.”
