Smörgåsbloggers
All the way from Småland, the collected views, amusements and inspirations of a bunch of copywriters working at IKEA Communications. Here comes the small print: "The posts here are the authors own and are not necessarily the views of IKEA." Hopefully nothing else we put on here will be as boring as that.
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Canal+ “The Bear” by BETC Paris (by BETCEuroRSCGParis)
I have a soft spot for the idea of our household belongings telling stories. Inanimate objects coming to life has long featured in folklore and children’s stories. This spot takes it further and gives ambition to a bearskin rug. Someone at BETC Paris has a dark sense of humour, clearly shared by the client. Well worth all the buzz and awards it’s attracted.
/Sarah
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