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All the way from Småland, the collected views, amusements and inspirations of a bunch of copywriters working at IKEA Communications. Here comes the small print: "The posts here are the authors own and are not necessarily the views of IKEA." Hopefully nothing else we put on here will be as boring as that.
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Strelka - ideas to change the world
Exciting to see that David Erixon, co-founder of Hyper Island and one of my favourite clients to work with from my London days (where he was brand director at Vodafone), is now involved with Strelka Institute in Moscow.
Strelka doesn’t do formal education. It’s a place and a system designed to “transform Russia’s physical and social environment, with cities being the platform for that change.”
What that means in practice is that students focus on the city, taking in architecture, media and design, cross-disciplinary and creative research to find new ways to solve urban challenges.
Students are supervised by leading thinkers/practitioners in a 9-month post-grad programme that was co-designed by Rem Koolhaas (also a director of the school).
Accepting applications until 1 August, they’re looking for post-graduates or professionals aged 35 and under who are fluent in English and “with the right drive to make positive change happen, which requires: curiosity and conceptual thinking, team work and self responsibility, energy and risk taking, visualization and articulation skills.”
If moving and shaking in Moscow sounds appealing, students also receive a monthly stipend of €980. Blimey. All I know is, with people like David on board, you’re pretty much guaranteed a life-enhancing experience.
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