Smörgåsbloggers
All the way from Småland, the collected views, amusements and inspirations of a bunch of copywriters working at IKEA Communications. Here comes the small print: "The posts here are the authors own and are not necessarily the views of IKEA." Hopefully nothing else we put on here will be as boring as that.
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“The French can create global brands out of water.”
That’s my favourite quote from a document that I return to at least once a year. Written by Simon Silvester at Y&R, it’s a sweet piece of brain refreshment for those of us not working in Paris. If you think marketing is marketing no matter what, have a read through this.
