Smörgåsbloggers
All the way from Småland, the collected views, amusements and inspirations of a bunch of copywriters working at IKEA Communications. Here comes the small print: "The posts here are the authors own and are not necessarily the views of IKEA." Hopefully nothing else we put on here will be as boring as that.
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INSTANT: THE STORY OF POLAROID, a richly illustrated, behind-the-scenes look at the company, tells the remarkable tale of Land’s extraordinary and beloved invention. From the introduction of Polaroid’s first instant camera in 1948, to its meteoric rise in popularity and adoption by artists such as Ansel Adams, Andy Warhol, and Chuck Close, to the company’s dramatic collapse into bankruptcy in the 2000s, Instant is both an inspiring story of American ingenuity and a cautionary tale about companies that lose their creative edge.
Polaroid is one of the very few brands I have an emotional connection to and affection for, so I’m looking forward to getting my hands on a copy of this book.
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