When I hear the word “innovation” I tend to conjure up some amazing discovery. I forget that it can also mean bringing something long thought “dead” back to life, which is exactly what Beck has done with his new album. (Man, I love me some Beck)!
“In the wake of Modern Guilt and The Information, Beck’s latest album comes in an almost-forgotten form—twenty songs existing only as individual pieces of sheet music, never before released or recorded.”
The idea is so simple, so pure. It’s magical. Beck managed to worm his way around the problem of illegal pirating while encouraging sharing, and creating a product that organically markets its self and keeps fans engaged by one, getting them to perform, record and post their versions of these songs, and two, by leaving them longing for the supporting tour. I can only imagine how emotionally satisfying it will be to hear the songs performed by their creator. I know my breath is baited.