All the way from Småland, the collected views, amusements and inspirations of a bunch of copywriters working at IKEA Communications. Here comes the small print: "The posts here are the authors own and are not necessarily the views of IKEA." Hopefully nothing else we put on here will be as boring as that.
When it comes to the internet it’s never too late to join the party. Heck, it was only seven months ago that almighty Nike joined Twitter. Still, it might surprise people that until yesterday IKEA didn’t have a global, masterbrand, presence anywhere beyond the ‘choose your country’ IKEA.com landing page (and here’s hoping we get rid of that unnecessary layer of navigation soon).
Don’t get me wrong, there’s always been plenty of brand action on the internet, but it’s been at a national level, posted by the individual markets. Call me a geek but I’m excited to see the global brand stepping out.
So far there are 12 individual market channels gathered under the IKEA banner, doubtless more will follow, but for now I’m off to catch up on some short films like this one, starring some of my co-workers here at IKEA Communications in little old Älmhult.